I have a T-shirt that was made for me that reads 'I love Penge', and it is one of the finest articles of clothing I have ever owned.
When wearing it I have been stopped in the street, talked to by random strangers, hugged and photographed.
The truth of the matter, however, is that I have barely stepped foot in Penge. The T-shirt was made for me because I had a plan to take advantage of people's aversion to the name Penge, buy a house there and then lead a campaign to change people's minds about the name. Hence profit.
But if I did ever love a place in London, it would have to be the town where I now live, Brockley.
I'm not so sure that it is really my heart's true desire, but it certainly is getting under my skin.
Some people that do love Brockley are the folk that run the local coffee shop, the Broca. They are organising a I Love Brockley Fun Run on 27 April.
Entry details are here. I'll be running. For Brockley!